Pelajar-Pelajar Diddy

In the heart of Kuala Lumpur, in a small apartment filled with laptops, drawing tablets, and half-empty cups of bubble tea, four college students—Naufal, Danish, Harith, and Irfan—ran an unusual business. They called themselves "Pelajar-Pelajar Diddy", a name that started as a joke but became the core of their rising digital empire.

Their product? WhatsApp stickers. But not just any stickers—stickers of P. Diddy and the most bizarre, over-the-top black characters the internet had ever seen.